Why does Organic Cotton matter?

Since COVID-19 hit in early 2020, there’s been a marked change in consumer behavior. Shoppers are not only gravitating online, they’re also showing increasing interest in the environmental and social impacts of their purchases.

96% of adults are willing to take personal action on sustainability issues. Over four in five (83%) adults in the GCC are more mindful of their impact on the environment since COVID-19 and almost three-quarters of adults in the region (74%), say companies behaving in more sustainable and eco-friendly ways is more important than before.