Why choose organic cotton?

Organic cotton is a natural, renewable, and biodegradable fiber that is grown without the use of toxic and persistent pesticides and synthetic fertilizers. It also uses less water than conventional cotton.

The majority of this eco-impact comes down to how thirsty conventional cotton is. You might have heard, for example, that a single conventional cotton t-shirt can require about 2,494 liters of water to make -- enough water for a person to drink 2 liters daily, over nearly three and a half years. This is a big deal, given that fresh water is essential to life on Earth and something which 1.1 billion people around the world lack proper access to, including in top cotton production countries like India.

People all over the world are becoming more and more aware of issues, such as global warming, pollution, and environmental protection. The idea of organic cotton has been largely accepted as a solution to these issues. Organic cotton farming protects biodiversity and improves soil fertility.